![]() ![]() These connections were an unusual and important asset for a newly formed corporation and aided in the ease and speed in which Swank shifted to operation on a national level. The merger not only gave the company a new name, but also gave it a national sales organization of its own, which already had direct contact with thousands of jewelry retailers across the country. By 1936, Stone's marketing plan was so successful that the company invited the seven dealers to form a new corporation, Swank Products, Inc. The name Swank actually appeared in 1927 on a print advertisement for a men's collar holder, but it was almost another decade before it became the corporate name. This action helped the company more easily distribute its products nationwide and also increased its advertising range. The new marketing plan was originated by Stone in the late 1920s and dictated that the Attleboro Manufacturing Company employ seven wholesale dealers in different major cities throughout the United States to handle the sale and distribution of the men's jewelry line. Although its men's products were already in high demand, the company pushed even harder to gain more market share through the implementation of a new marketing plan and increased advertising. The company was then able to focus its resources completely on the manufacture of men's collar buttons, pins, and holders, as well as tie clips, dress sets, and other men's jewelry items.Īfter production of the women's jewelry line was halted, the company focused solely on the manufacture and marketing of its men's items. It was then that the demand for production of men's jewelry surpassed that of women's, and the women's line was terminated. While this was the company's most notable contribution to the war effort, it also profited from the production of numerous other emblems for the U.S. The item became one of the company's first major products, and its sudden popularity facilitated significant growth for the company.īy the time the United States became involved in World War I, the Attleboro Manufacturing Company was large enough to handle the production of thousands of metal identification tags, better known as "dog tags," for the military. The new Baer and Wilde division operated with marginal success alongside the Attleboro Manufacturing Company until 1918, when the Kum-A-Part cuff button was designed and became an immediate success. In 1908, Baer formed a new division, called Baer and Wilde, to oversee the production of men's jewelry, while Stone remained in charge of Attleboro Manufacturing. Within ten years, the Attleboro Manufacturing Company was enjoying a good deal of success in producing women's jewelry and decided to begin expanding into new markets. Therefore, the Attleboro Manufacturing Company was able to resume its operations with the remaining equipment and material in another building nearby, which came to be the center of production for the next century. Many of the company's employees helped fight the fire and were able to salvage a portion of the machinery and finished jewelry. Unfortunately, less than a year after Stone and Baer began production, one of the largest fires in the town's history claimed an entire block of buildings, destroying their small enterprise. The two men took over a building in Attleboro, Massachusetts, that had been constructed decades earlier as a forge to turn precious metals into jewelry. ![]() Baer founded the Attleboro Manufacturing Company to produce and sell jewelry for women. can be traced to the year 1897, when Samuel M. Swank's products are also sold internationally throughout over 50 countries, and through numerous factory outlet stores in the United States that distribute its excess and out-of-line merchandise. Most of the company's retail items are offered at various price points and in numerous styles, so as to appeal to a broad range of consumers. Swank's customers are mainly major retailers such as department stores, specialty stores, and mass merchandisers, through which the company's products are marketed under the brand names Pierre Cardin, Colours by Alexander Julian, Anne Klein, Anne Klein II, Guess?, and Swank. is one of the United States' leading manufacturers of men's and women's jewelry and leather goods. The Company is dedicated to maintaining style and quality leadership in the broad diversity of products it markets. SICs: 3172 Personal Leather Goods, Not Elsewhere Classified 3911 Jewelry & Precious Metal 3961 Costume Jewelry 3965 Fasteners, Buttons, Needles, & Pins 2844 Toilet Preparations 5136 Men's and Boy's Clothing 5137 Women's and Children's Clothing Incorporated: 1897 as the Attleboro Manufacturing Co. ![]()
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